Books on health, fitness and holistic living are becoming increasingly popular in the literary world.

Who doesn’t want to live a healthy and happy life? And this is exactly what the publishing houses are encashing on. As the fad for fitness grows among people, irrespective of their age, their quest for good health has gone beyond gyms. Books, internet and television shows have become the new sources of information on how to lead a healthy life. Thanks to this, the market today is flooded with fitness-related books. From manuals to diet books to celebrity confessions on looking good, they are all about teaching how to live that perfect life.

For all Holistic Junkies!

Fitness First

Everyone wants to lead a happy and healthy life. It is a worldwide trend. There is a demand for fitness gurus not just in terms of physical fitness but also mental health. Awareness of good health is at its peak now and people are encashing on this trend at the moment, especially in the fitness area. Books published by fitness experts and books in the wellness category are doing exceedingly well nowadays.

Over the last 30 years, India have been the front runners and leaders in publishing books in the mind-body-spirit genre including bestselling authors. Motivational books are another fad. Biographies and self-help books are also quite a rage. A biography that has been a big hit is that of Sri Sri Ravi Shankar’s (founder of Art of Living foundation), which sold over 150,000 copies.

free and happy spirit

Demand Drivers

Lifestyle diseases are on the rise now. With increasing number of people becoming health conscious, it is inevitable that health-related books become popular. Many celebrities and social figures have also penned books on health and wellness fueling the demand for such books. With changing lifestyles, there is an increased focus on health, right diet and exercise which has lead to an increase in demand of books covering such topics. The growing sale of health and wellness books also mirrors the increasing sale of healthy food and health equipment.

Nutrition re-defined

Books acknowledging the benefits of eating right, exercising, meditating and keeping fit are in great demand. Many health experts are coming out with titles to educate the section of the population interested in it. Health books are a simple yet effective means of spreading awareness about diseases. Such magazines can be effective in educating the common man about how to prevent diseases, and its associated complications. However, sometimes, unscientific claims made by unqualified authors can mislead readers. Readers should reconfirm the medications and treatment options with their doctors, rather than blindly follow what is written in health magazines.

Wellness in Focus

Sources of health-related information like books, CDs, electronic media, workshops, and websites are in their early growth phase. Within each channel, the number of ‘vehicles’ that carry these materials such as food, health and fitness CDs, are also increasing. There will be speculation emerging as the market reaches a substantial scale. This is a phase of growing awareness about fitness. There has been an increase in acceptance for fitness-related books since people are changing their approach so as to incorporate healthy practices in their lives. In many bookstores across the world, health gets dedicated space.

Books on diet, healthy cooking, fitness, disease specific literature and overall well-being of mind and body are published not only in English but in various other languages too. This clearly is an indication of a health-oriented mindset.

Overall Wellness

Number Crunching

The fitness market around the world over is growing at 40 per cent annually. Wellness is one of the highest growing segments and has gained popularity in the last few years. With over 12 million titles across 100 genres available online, the books category is witnessing robust month on month growth. So go ahead and pick that book. Ensure good health in life.