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Learn how to beat the blues…

Learn how to beat the blues…

Burnt Out Already!

The world is not what it used to be a couple of decades ago. Rising competitiveness, unmanageable work schedules, a world pressurized by materialism and rise of technology have made our lives better and worse all at the same time. Our parents’ or grandparents’ generations were one where peace of mind and a work-life balance was something that was given more importance. Cut to 2013, and it is a cut-throat world where the rewards are enticing but limited, and hence begins the vicious rat race, which can have far-reaching effects.

Busy and hectic schedules leaves you burned out

Busy and hectic schedules leaves you burned out

Mid-life crisis hits men in their mid forties or early fifties, but that was then. Today, we live in the age of what is called the quarter-life crisis. This new age problem catches people much younger – those in their late 20s or mid 30s – characterized by what psychologists call ‘a feeling of being burnt out’.

We live in a society where our desires outstrip our capability to meet them, and with risking work pressures, there is little time for family or friends. This shift in social behavior has resulted in younger and younger people feeling Continue reading “Learn how to beat the blues…” »

Mouse Trap

Mouse Trap
Easy and Convenient

Easy and Convenient

From the multivitamins you pop in so casually to the thermometers and professional BP monitors and fitness equipment, the online world has it all today. You just have to log in, swipe and enjoy the e-shopping experience that it also has a cash-on-delivery option. Health, beauty and fitness are touted to be the fastest, growing segments in e-commerce. The online directory of web sites offering these services is endless. Most of these websites claim over 100 to 250 percent growth year after year. The e-market is flooded with products from the US, Japan, South Korea and Europe. A majority of the users are from tier-II and III cities without access to retail outlets selling leading brands. Then there are those who don’t have time to go shopping.

mobile all the way

mobile all the way

While most web sites carry statutory messages asking the user to buy medicines only after consulting a doctor, what sell the most online are contraceptives, imported hair and skin care products (especially sunscreens, shampoos, anti-acne products and whitening creams), gadgets, health supplements, health gadgets (BP monitors, glucose monitors, thermometers, nebulisers, inhalers, disposable contact lens and oximeters) and personal fitness equipment.

There is, however, a dark side to this impulsive market. A buyer may end up with side effects by purchasing products that lack proper research. In fact, there are forums where Continue reading “Mouse Trap” »