From the multivitamins you pop in so casually to the thermometers and professional BP monitors and fitness equipment, the online world has it all today. You just have to log in, swipe and enjoy the e-shopping experience that it also has a cash-on-delivery option. Health, beauty and fitness are touted to be the fastest, growing segments in e-commerce. The online directory of web sites offering these services is endless. Most of these websites claim over 100 to 250 percent growth year after year. The e-market is flooded with products from the US, Japan, South Korea and Europe. A majority of the users are from tier-II and III cities without access to retail outlets selling leading brands. Then there are those who don’t have time to go shopping.
While most web sites carry statutory messages asking the user to buy medicines only after consulting a doctor, what sell the most online are contraceptives, imported hair and skin care products (especially sunscreens, shampoos, anti-acne products and whitening creams), gadgets, health supplements, health gadgets (BP monitors, glucose monitors, thermometers, nebulisers, inhalers, disposable contact lens and oximeters) and personal fitness equipment.
There is, however, a dark side to this impulsive market. A buyer may end up with side effects by purchasing products that lack proper research. In fact, there are forums where Continue reading “Mouse Trap” »